It’s a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.
Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.
It’s no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it’s those bad Windows practices that have led people to this conclusion.
Excellent point. We saw exactly the same phenomenon play out with Google and Gemini. The tool created racially diverse Nazis. Even a few minutes with the tool revealed major issues. There must have been hundreds of people who witnessed the slow moving train crash in realtime, but were either unwilling or unable to speak out. I think these companies have clearly cultivated a hierarchical culture of fear and intimidation. I recently left a job in which my manager was ex-Google. The stories she would tell were appalling. Her command-and-control style was, frankly, disgusting. She permitted zero critical feedback or discussion. It was her way or “fuck off.” I found that very instructive as to how these companies have morphed into shells of their formers selves. I’m not bullish on the future of these companies. They’re coasting very well on the fumes of their historical successes, and I think their demise is all but assured.